We help our clients achieve sustained revenue growth, by helping them develop more profitable, long-term relationships with their customers.
Sequentis is guided by the belief that the difference between the ordinary and extraordinary is the ability to “connect experiences” and recognize patterns which are not immediately apparent. We understand and emphasize the critical role of emotions in the way people make decisions and leverage this knowledge in designing programs which engender loyalty. We also recognize the consumer world has changed irreversibly and that we must now bring social technologies, media, and behavior into every aspect of customer interaction.
Our Guiding Beliefs
Everything we do at Sequentis is guided by the belief that the difference between the ordinary and extraordinary is the ability to “connect experiences” and recognize patterns which others might not see.Solutions
Our Unique Operating Model
Sequentis delivers simple yet powerful solutions to clients by deploying a unique operating model.
We bring expertise across various specialized domains from leading edge companies (who share our common belief) to work as the “One Sequentis” partner for each client.
Sequentis, through its unique operating model, brings to our clients the ideal balance of having a partner that truly understands them while simultaneously having access to the very best talent available to meet their needs.
This unique model is driven by both realism and humility, as we recognize that no single entity, however good it may be, can provide all the solutions to every client.
Sequentis was born out of the recognition of an opportunity to bring the ideal balance of experience and delivery of results that we sought.
After all, knowing that something works is different from knowing how it works. That’s where we come in. We’ve been there, we’ve done it. Our methods, frameworks, approaches, and processes have all been proven in the field – across industries, geographies, disciplines and cultures (both human and corporate).
As ex-clients ourselves we understand your efforts to bridge this divide and strike a good balance between:
The strategic consultancy companies that outline what needs to be done but not specifically how, and the tactical marketing companies eager to perform, but lacking strategic direction
Jerry Palfenier – Managing Director
Jerry has carried GM and EVP level responsibilities at Fortune 50 companies like Procter & Gamble, Johnson & Johnson, Nabisco, Citibank, and HSBC. With more than 25 years’ experience, Jerry has been instrumental in creating and leading outstanding teams in the organizations with which he has been associated, at the country (United States, Argentina), regional (North America, Latin America, and the Middle East) and global level. His particular interest lies in developing winning strategies for organizations, and his expertise covers the full range of disciplines within the broad field of Marketing.
Sivakumar Thangaratnavelu – Managing Director
Siva has held senior executive positions and has an accomplished track record of success in Marketing and Customer Experience management in the financial services industry across North America, the Middle East and the Far East. With over 20 years of experience, Siva is an innovator and a change agent, having successfully directed cross-functional teams to deliver results. Siva brings a unique ability to apply cutting-edge marketing and customer experience functional expertise to drive business growth.
Ashok has over 20 years of quality experience in a variety of challenging roles within Business Intelligence, Risk and IT in financial services. Significant technical exposure on analytical platforms. Proven achievements in successful implementation of numerous projects.
Specific expertise includes Analysis and Intelligence, Marketing Campaigns, Optimization, BI solutions, Data Sources Integration, Project Controls & Risk Management.
Razi has served in senior level banking and finance roles and has played an influential role in key developments in Islamic Finance Industry. Most recently as the Deputy CEO of HSBC’s global Amanah Islamic Finance business, Razi has also held the role of Deputy CEO at Bank AlBilad, in Saudi Arabia. Razi began his career at Price Waterhouse Coopers (PWC) where he spent eight years in various roles in India and Middle East. His expertise covers Retail, Corporate and Investment Banking in addition to an in-depth understanding of the broad field of Islamic Finance.
Sequentis partners have had leading roles in these businesses